Bright Light Marketing

How are you going to get business in 2011



Well here we are fast approaching December and Christmas is just around the corner. For many of you this is an extremely hectic time which is good for business but we thought you might want to take ten minutes over a coffee to catch up on the latest marketing news.

In our last newsletter of the year we thought we’d take a look ahead to 2011. We have included a really interesting feature on some key trends that are very likely to shape consumer behaviour next year. Whilst we don’t have a crystal ball this is an accurate way of looking ahead and when we did this a year ago the trends we featured then were Social Networking, the growth of the Staycation and the increasing demand for Local goods and services. These trends have certainly translated into definite consumer behaviour and have become dominant features in the market place.

So are you ready for Retail Rebirth and Garden State ? We certainly hope that this gives you some knowledge and inspiration for the year ahead and that you are ready to make the most of the opportunities out there.

Until then have a wonderful festive season and we look forward to speaking to you in the New Year.

Yours, Fiona, Janice and Fiona

Consumer Trends for 2011

News & Updates | Strategy
So what are people likely to be doing with their time and hard earned money in 2011?

The current economic climate has created different trading conditions for us all as we move into a new economy which is less focussed on materialism and more about a new set of values for customers.

As a result here are some of the latest trends in consumer behaviour that are likely to shape consumer behaviour in 2011 and how they could affect your business.  More...

Borders Book Festival – Economic Impact Study

News & Updates | Case Studies | Press & PR | Research
Bright Light Marketing have just completed an Economic Impact Study of the Borders Book Festival. The results show that the event makes a significant impact on the Scottish Borders. More...

Talking Shop

News & Updates
Bright Light Marketing have been speaking at a number of conferences and events this month.  More...

Win a Free Social Media Tutorial

News & Updates
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